we provide a cup exchange program

Problem One: Canadians use 1.6 billion disposable coffee cups annually. The City of Toronto alone sends 1 million disposable cups to the landfill every day. Whether your cup is labelled as recyclable or compostable, if it is disposed in the City of Toronto waste stream it will be considered a contaminate and sent to the landfill. This is common to many other city waste streams and is not unique to Toronto, Canada.

Problem Two: Owning a reusable cup is inconvenient. You’re required to maintain it through regular hand washing and you’re required to carry it with you before, during, and after consuming your beverage. In addition, even though the majority of hot beverage consumption on the go is habitual, you will always encounter situations where you crave a beverage without your cup in your possession.

Problem Three: Ocean pollution. The waste that is developed from disposable cups as well as all other plastic waste disposed has been entering our oceans. It’s estimated that over one million tonnes of plastic enter the ocean each year.

Solution: Develop a circular economy business model for a cup exchange program while leveraging the consumers level of acceptance due to the culture shift the sharing economy has created. Cura applies this model to both events and local cafes and coffee shops.

 

Events

Everyone can relate to the feeling of excitement after walking into an event and noticing the perfect drink menu. However, have you ever considered how often events only offer disposable cups? Have you noticed how the trash bin at the end of the evening has a majority of these disposable cups?  As a solution to this problem, Cura offers reusable cup rentals and washing services to eliminate disposable cups across your next event!

Everyone can relate to the feeling of excitement after walking into an event and noticing the perfect drink menu. However, have you ever considered how often events only offer disposable cups? Have you noticed how the trash bin at the end of the evening has a majority of these disposable cups?

As a solution to this problem, Cura offers reusable cup rentals and washing services to eliminate disposable cups across your next event!

  • We deliver clean cups to accommodate all attendees at your next event

  • Durable, double insulated cups provide an enjoyable experience for hot or cold beverages

  • Drop-off bins are supplied for attendees to discard their Cura cup

  • After your event is complete, Cura collects the cups and completes all the dishwashing!

Coffee Shops

How often do you forgot to bring your reusable mug with you to the coffee shop? Or maybe you are a part of the group who won’t even consider purchasing a reusable cup due to it’s inconvenience and price. You may have even experienced receiving a disposable cup while enjoying your beverage within the cafe.  To address these issues, Cura offers a reusable cup exchange program to eliminate disposable cups even during your morning walk throughout the city.

How often do you forgot to bring your reusable mug with you to the coffee shop? Or maybe you are a part of the group who won’t even consider purchasing a reusable cup due to it’s inconvenience and price. You may have even experienced receiving a disposable cup while enjoying your beverage within the cafe.

To address these issues, Cura offers a reusable cup exchange program to eliminate disposable cups even during your morning walk throughout the city.

  • Cafe joins the Cura program to provide reusable cups to their customers on the go

  • Customer signs out the cup through their free Cura membership

  • Durable, double insulated cups provide an enjoyable experience for hot or cold beverages

  • Once your beverage is complete the cup is dropped off at another local Cura supported cafe or returned on the next visit.